Known as Generation Y, they grew up in an electronics-filled and increasingly online and socially-networked world. They are the generation that has received the most marketing attention. Having been raised under the mantra “follow your dreams” and being told they are special, they tend to be confident, yet it’s argued their confidence spills over into the realms of entitlement and narcissism.
“Show me your Clothes, and I will tell you Who You Are!“